
Design Leader
Eli Sebastian Brumbaugh
Design Leader — Enabling world-class, highly technical products at scale through experience building well-rounded organizations, cross-functional relationships, and thoughtful systems.
Snowflake
Snowflake
Modern Data, Developer, Security, and Design System experiences.
Airbnb
Airbnb
Tools and Design Systems for both internal and external audiences.
Analytics, Machine Learning, Anomaly Detection, Observability, Testability, Deployment, Data Security, Collaboration, and Productivity domains.
Founder and lead of Airbnb’s Indigenous ERG since 2016.
Salesforce
Salesforce
Key contributor, Salesforce Einstein Analytics for Desktop, Native, and Watch.
Member of the Lightning Design Language System Team.
Education
Education
BFA, Design
UX & Product Designer
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Brandon Herbel, Brand / Product Designer
I am a self-taught designer who has over 18 years of industry experience. I've spent the last ten years focusing on UX, UI, and Product Design. I've worked with Nike, Red Bull, NBC Universal, Chicago Bulls, Lady Gaga, Hayneedle, and Mutual of Omaha.
Work Experience
Digital Intent, Lead Product Designer
As a lead product designer at Digital Intent, I have worked on leading several projects with various clients and portfolio companies. Working on creating brand standards, design systems, rebrands, and building sites and apps for clients such as Chicago Bulls, Hellolori.com, Eat Purely, Magna Health, and Cora Home.
I also lead several brand and design sprints to kick off projects and start on the same page and collect the information I needed to accomplish the task.
OneStaff Medical, Brand & UX Manager
My role at OneStaff Medical is to work on creating a cohesive and thought out design system. Giving the nurses the best experience when looking for a traveling nurse assignment. Working on the digital but also internally on the culture and training for recruiters.
- Rebrand of the OneStaff Medical Logo
- Redesigned the "Browse Jobs" page resulting in double the amount of apps weekly
- Managed and curated social media accounts ( Facebook, Twitter, and Instagram )
- Created brand standards and design system for design and development team
Mutual of Omaha, UX Designer
I went back to Mutual of Omaha for a short stint to work with their team on working on their Design System and creating a structure and educate the team on the need and importance.
- Facilitated 15 Google design sprints
- Facilitated 5 workshops involved around surfacing issues with the design system
- Work on the UX/UI of 4.0 of the design system
Swappa, Product Designer ( Full-Time Remote )
My responsibilities as Product Designer is to create intuitive and user focused design to the newly updated platform of Swappa.com. I also play a key role in all of their marketing and brand collateral.
- Key player in the rebrand of Swappa and Swappa.com that launched Q1 of 2018
- Redesigned homepage & site navigation for introduction of gaming to the Swappa Marketplace
- Redesigned the product listing process for gaming
- Created illustrations and various marketing material
- Design visual and interaction of Staff Picks that will be introduced in Q2 of 2018
Mutual of Omaha, UX Designer
I was responsible for creating user focused designs for internal and external use. Working closely with other designers, developers, content strategists, as well as technology and business partners. Creating responsive interactive web / mobile / tablet application concepts and bringing them to completion.
- Introduced and facilitated 15+ Google Design Sprints with Mutual of Omaha and their marketing / innovation team.
- Lead visual designer on Mutual of Omaha style guide
- Lead visual designer on the redesign of MutualofOmaha.com
- Lead visual designer on the redesign of the Mutual Of Omaha Intranet
- Bringing the Mutual of Omaha design standards to be ADA compliant
Hayneedle Inc., Product Designer
During my time at Hayneedle I was a lead product designer. Working cross-funtionally with various parts of the business. Creating sketches, wireframes, prototypes, and final product. I was also involved with conducting user interviews, user testing, and studying analytics to try and create the best user experience possible.
- Creating a mobile shopping experience
- Redesigning the header / navigation and creating a 20% increase in sales
- Creating the Holiday season shopping experience for 2013-2015
- Upgrade to various areas of the site to increase SEO
- Creating backend UX / UI for various merchandising and discount tools
- Redesigning the cart to consolidate cart and checkout
- Creating a favorites feature to their shopping experience
Hayneedle Inc., Senior Interactive Designer
My role as senior interactive designer was to work heavily with the UX / Product design team. Creating a style guide and site elements such as fields, buttons, and icons.
I was also heavily involved with email and online marketing materials, coding responsive emails, and working on various branding and design projects.
Leading a team of one junior interactive designer and two marketing designers.
- Built a style guide for the design and tech team to follow on site
- Created branding for several Hayneedle house brands
- Created the marketing and site material for both 2013 & 2014 Holiday season
- Concepted and executed 2 pre-roll video campaigns for YouTube
- Designed and created several responsive marketing email campaigns
Squad Studio, Lead Designer
I was involved on all levels of projects while working at Squad. Project management, client communication, as well as concept and creating various websites.
- Designing the desktop and mobile website for John Mayer's 2008 Summer tour
- Designed and developed the online e-commerce store for Epitaph Records
- Designed and developed the redesign of Koch Records
- Various logo and apparel designs for bands like Panic! At the Disco, Fall Out Boy, Paramore, and more.
Freelance / Self Employed , Designer / Illustrator / UX Designer
I have been freelancing since 2003. After my year in Seattle in 2008, I spent the next 5 years freelancing full time. Working with various companies, ad agencies, and nationally known bands.
- Designed the merchandise for Lady Gaga's Monster Ball Tour
- Created an internal social networking platform for NBC / Universal employees
- Created illustrations for the NikeTown in downtown Chicago
- Designed countless logos and apparel for artists like Bruno Mars, Paramore, Fall Out Boy, FUN, and more
- Creating the branding and UX / UI for the college tutoring app Wizzi
Education
Grand Island Senior High, High School Diploma General Education
Skills
- Html
- CSS
- Figma
- Sketch
- Javascript
- PHP
- Adobe Suite
- Photoshop
- Illustrator
- InDesign
- Coda
- Sublime Text
- InVision
- Webflow
- Sourcetree
- Agile
- Zeplin
Senior Product Designer
Richard Morales
Principal Product Designer —
Work Experience
Happy Money
Happy Money
My primary focus at HappyMoney has been Growth Design. To accomplish this I have put several growth levers into place, built new alliances between designers and the rest of the org, and obsessed over our users.
- Crafted a Growth Design Strategy that positioned Design as a lever for Growth. The strategy is aligned to company OKRs, nimble, and takes a phased approach.
- Put experimentation at the forefront of Design. This shift in culture would take strong partnerships with Data, Product, Eng, and others. We now have a best-in-class experimentation vehicle that we use to rapidly deploy and measure with.
- Partnered with our former VP of Growth Marketing to refresh our landing page strategy. I would propose and successfully lead the adoption of Instapage. This would breathe new life into our highest converting channels and provide the team a no-code way to deploy, test, and roll out landing pages.
Weedmaps
Weedmaps
Primary designer for the Ads & Monetization unit at this veteran cannabis technology company.
- Design planning, management, and reporting tools that make the complex seem simple
- Innovate, prototype, test, and scale new forms of advertising across WM retail surfaces
- Advocate for relevant ad targeting practices that respect peoples intentions and context
- Collaborate cross-functionally with Sales, Marketing, Legal, Data, Product, and Engineering to deliver thoughtful experiences
- Conduct A/B experiments, usability tests, tree tests, design sprints and more.
Berkshire Hathaway Home Services
Berkshire Hathaway Home Services
Design lead on a cross-functional product team aimed at creating delightful experiences for home buyers and sellers.
- Lead strategic cross-disciplinary product sprints with measurable outcomes
- Communicate and collaborate on design decisions with a board of stakeholders
- Measure & identify growth opportunities for companies KPI's and product usability with end users
- Core contributor and advocate for our new design system
- Facilitate design workshops and drive user research into design decisions
Gaugebox
Gaugebox
Led the creative direction for a global market leader in the Calibrations Industry.
- Established a brand identity that effectively reflected the company's values
- Spanned design disciplines from product photography to content strategy to application design
- Worked closely with stakeholders, leadership, and a cross-functional team
- Successfully communicated and presented product direction with detailed designs, design rationale, market research, and user feedback
- Architected a unique design system with custom components, patterns, and more
Design Studio
Design Studio
Lead designer at a top design agency in San Diego. Produced exceptional digital and physical experiences for brands such as American Red Cross, HotSprings Spas, and local businesses.
- Managed, recruited, and mentored the design talent
- Worked within a SCRUM based design and development process
- Crafted beautiful and functional designs while staying within each clients guidelines
- Juggled several client campaigns at once to deliver high quality and on time results
Education
Hack Reactor
Hack Reactor
Advanced software engineering immersive program.
Skills
- Growth Design
- Data Analysis
- Experimentation
- Roadmap & Strategy
- End-to-end Design
- Full-stack Javascript
- Leadership
UX & Product Designer
Vincent Ngu
Recent Work Experience
🍥 Crunchyroll 🍥
Aug 2022 - Current
- Lead designer on the Living Room Experience (LRX) team, supporting 7+ unique delivery teams (Apple TV, Roku, Android TV, Fire TV, Smart TVs, Xbox, PS4, PS5, Nintendo Switch, and Chromecast).
- Leverages qualitative & quantitative data (eg: usability tests & funnel metrics) to shape & deliver user-centered designs across the globally-distributed LRX organization.
- Led design for Multiple Profiles on LRX from concept through launch. Saw 20% adoption after 1 month of launching this new Crunchyroll feature.
- Led design for Crunchyroll’s native Apple visionOS app, available Day 1 of launch. One of the best-rated entertainment apps on the Vision Pro (sustained 4.9/5.0 stars on the App Store a month post-launch).
💌 Lovepop 💌
May 2021 - Apr 2022
- Built design processes and developed team culture as the sole designer.
- Led design strategy of customer retention initiatives while advocating for users at every phase of product development.
- Worked hand-in-hand with Product & Development from concept through launch across eCommerce initiatives like redesigning the Personalization feature, Gift Cards, Lovepop Rewards (loyalty program), and Customer Account updates.
- Championed Lovepop’s first design system and marshaled support to prioritize it within the tech roadmap.
👑 DraftKings 👑
Aug 2020 - Apr 2021
- Supported the Platform teams with designing end-to-end solutions for all DraftKings users (internal & external) by collaborating with stakeholders and testing designs iteratively.
- Enhanced the consumer-facing responsive web experiences and native mobile applications. Also designed internal tools and processes to better serve the Promotional Marketing organization.
- Contributed to Arena, the DraftKings design system, by evolving Platform Design patterns & documentation.
🤖 Drift 🤖
Oct 2019 - Jul 2020
- Supported the Product Design team by owning the design process for several development squads, fulfilling team duties such as regular copy audits, User Interface audits, and weekly UXUs (user experience updates).
- Led the design for features such as instant phone meetings through the Drift app, enterprise integrations with Zoom and Slack, as well as enhancements to the native iOS/Android applications.
- Partnered directly with customers during the design process with early access programs in order to deliver user-centric solutions.
- Contributed to Tide, the Drift design system, by regularly auditing parity between design & production while enhancing patterns.
Education
Senior Product Designer
Jeff Gluck
Work Experience
Paycove
Feb 2017 - Current
Co-founded Paycove - a saas invoicing integration for CRMs.
- Responsible for UX, UI and messaging across the entire marketing site and app
- Implemented a front-end framework and developed a custom theme (UI Kit)
- Implemented basic changes in Laravel & Vue.js on a daily basis
- Setup analytics tools (Heap, Fullstory, GA) to monitor trends and analyze data via custom reports
- Researched, developed and presented growth strategies to the team
- Gathered feedback from customers on a daily basis (email, live customer support chat, video calls)
- Developed and maintained relationships with current and future integration partners (Pipedrive, Hubspot, PipelineDeals)
Peritus Digital
Nov 2017 - Jan 2018
KOUNTERATTACK
Nov 2011 - Jul 2015
- Responsible for the success of large-scale web and interface projects
- Conducted research, strategy development, concept development and product definition
- Produced innovative digital designs
- Successfully applied interaction design principles and research to business problems
- Presented designs, maintained client partnership and conducted excellent visual/verbal communication
Human Condition
Sep 2010 - Jul 2011
- Lead designers in the creation of assets, screen layouts, UI designs and conceptualizations.
- Generated and mocked up various art directions for an array of clients
- Adhered to brand guidelines for all client projects
- Conducted QA for technical/product documents and digital applications
- Maintained good client relations through professionalism in all functions
Audio Visual Arts
Feb 2010 - May 2010
Worked with the founder and creative director to develop various brand identity concepts for a leading art gallery in NYC.
Retna Ltd.
Sep 2008 - Feb 2009
One of the largest independent photo agencies in the world.
- Design of all creative assets for e-mail and print marketing
- Led print design of Retna's company calendar
- Development of interactive flash based promotional advertising
Motor Marketing USA
May 2008 - Aug 2009
- Led the design of all marketing, presentation and event materials.
- Developed branding and identities for various music festivals.
- Designed vehicle wraps for cross country promotional campaigns.
Education
Ramapo College of NJ
Sep 2007 - May 2010
Projects
Baker's Batch
Nov 2015 - Current
Baker's Batch put's indie products in the hands of bakers to create unique content at an affordable price. Grew Instagram account to 10k+ followers. Created and executed sales strategy, managed content creators and ran social media campaigns via Baker's Batch social channels.
Skills
- User Experience Designer
- User Interface Designer
- Product Design
- Graphic Design
- Web Design
- Information Architecture
- Branding
- Digital Marketing Strategy
- Project Management
- Responsive Design
- Mobile App Design