Sr. Digital Strategist
Esteban
de la Llave
Work Experience
The 8Agency
Clients: Google (TwG), Apple, Dell, Arcserve, Avaya, Emprotur
Position scope:
- Strategy development based on objectives
- On-site measurement
- Paid media measurement
- Reports generation
- Report automation
Measuring Tools:
Google Tag Manager, Google Analytics, Data Studio, Supermetrics, Zappier, SQL, MySQL Workbench, SEMrush
Freelancer.com
- Account Management: Managing relationship with national and international clients
- Media Planning: Global development and management of paid media strategies (SEM, Retargeting campaigns [media buying / programmatic], Social Media campaigns, Inbound Marketing). Focus on achieving the required goals (branding / performance).
- Measurement: Definition of KPIs and tracking metrics. Research and recommend best practices using analytics and on-going testing.
- Implementation: Effective campaign implementation and performance monitoring.
- Optimization: Monitor ROI goals on all marketing initiatives and adapt accordingly
- Reports: Presentation and deeply analysis of results
Havas Media Group
Clients: Clorox, Santander Río, Red Agea (Clarín, Ole, etc), Qubit, 4finance, Farmacity
Responsibilities:
- Manage relationship with first class clients
- Implement paid media strategy
- Drive conversions through digital campaigns
- Define KPIs
- Media Planning. Lead digital plan development (SEM, prospecting and retargeting display campaigns [media buying / programmatic], social paid media, inbound marketing, SEO)
- Research and recommend best practices using analytics and on-going testing
- Monitor ROI goals on all marketing initiatives and adapt accordingly
- Develop engaging social media strategies
Glamit
I was managing online advertising of:
Fila, Kevingston, 47 Street, Mimo & Co, Rapsodia, Wanama, Airborn, ReverPass, Complot, Grisino, Muaa, La Dolfina, Blaqué, Portsaid, Desiderata, Tucci, Caro Cuore and Umbro.
Responsibilities of my Position:
- Conduct media planning research
- Develop objectives and strategies for media plans and recommendations.
- Conduct negotiations with media sales
- Create and manage Paid Search campaigns to effectively deliver client objectives and paid search targets.
- Create and manage Display campaigns (DSPs, Exchanges, AdNetworks, Adwords, Facebook Ads, Instagram, Twitter, Emailing, Affiliates, Media)
- Analyze campaign performance and recommend necessary optimizations.
- Ensure best practice set up and ongoing management of campaigns
- Create and manage performance retargeting campaigns (Criteo, Adroll, Grooving Ads, Herolens, Remarketing GDN, Facebook DPA)
- Reporting and Analysis
- Use of SQL queries to read, update and delete records (e-commerce databases) if it's necessary (Workbench).
Importadora y Distribuidora Mayorista - Zaff
Management and develop of online advertising campaigns, positioning the company as a leader in its e-commerce market:
- Develop objetives and strategies for SEM campaigns.
- Create and manage Paid Search campaigns.
- Create and manage Display campaigns (GDN).
- Keyword Research
- Anayze campaign performance
- Reporting and campaign optimization
Universidad Nacional de La Matanza
Research Team
I worked as a Field Researcher for a year making great strides in this research topic.
Filds: Augmented Reality (AR) - Technologies and Interface Applications
App Development: AR [SQL, Java, Unity, Android SDK, HTML5, CSS3, Javascript]
Universidad Nacional de La Matanza - Engineer Department
Fundación Sadosky
Teaching classes of programming (Alice Proyect - Ministry of Education)
Shopear
Developing first Social Shopping platform in LATAM.
Languages: HTML5 / CSS3 / Javascript / PHP / SQL (MySQL, Workbench)
Education
Universidad de Palermo
Universidad Nacional de La Matanza
Skills
- Paid Media
- SEM
- Email marketing
- Google Ads
- Facebook ads
- Social media
- SEO
- Ahref
- Semrush
- Google Analytics
- Google Tag Manager
- Data Studio
- Supermetrics
- SQL
Digital Marketing All-Rounder
Matt
Gillman
Work Experience
GRZZ
I founded GRZZ to work on a select group of clients on managing websites, strategy, and digital marketing utilising my 20+ years in the digital space. I have created an agency that can work quickly, efficiently, and cost-effectively.
- Managing Digital Projects
- Focused on ROI
- Focused on Measurable Results
- Focused on Cold Hard Stats and Company Growth
24 Digital
24 build beautiful websites and ongoing digital marketing strategies for clients such as Stussy, Callaway Golf, United Nations, Queen Victoria Market, RealEstate.com.au, Grown Alchemist, LipSmacker, Mizuno, Russell Athletic.
My career started as a graphic designer/web designer, then made my way through all areas of the digital agency business - from designer to coder, project management, sales, leadership, accounting - everything!
- Increased online sales for Grown Alchemist by over 1000% percent within a 6 month period.
- Worked with renowned Business Coach Casey Gollan on business growth for 2 years
- Implemented a teams-based structure where we grouped into small teams of 4 based on productivity results from companies such as Amazon and Google where they are referred to as "2 pizza teams."
- Managed a team of 10 in-house employees and a distributed team of 4
- Developed a strong culture
- Developed Internal Processes for the business to follow and streamline operations
- EXIT: Sold to Global Marketing Agency - Fusion Corp
HANDSOME - Men's Skincare
Handsome is a Men's only skincare brand containing natural and certified organic ingredients. The range consists of Hand Wash, Body Wash, Facial Wash, Facial Moisturiser, Shave Gel, Shampoo, and Fragrance.
Handsome was a joint venture between myself and Mark Tucker (Ex-CEO L'Oréal Australia for 15 years)
Handsome was built on my extensive E-Commerce and all-round digital marketing knowledge and Mark's 15 years experience at L'Oréal.
- Developed concept, branding, and packaging design
- Pre-Launch competition campaign generating a list of over 5,000 subscribers
- Grew Social Media Followers quickly using various content strategies
- Automated most parts of the business so I can focus purely on marketing and growth
- Developed relationships for U.S distribution and International Growth
- Stocked by Priceline Australia Wide
- Stocked by TK Maxx in the U.S
- Setup supply and logistics chains
- Setup deal with National Distribution partner Curated Group
- EXIT: Sold to Investment Group - Pure Beauty Australia
Recent Projects
Dolly's Dream
- Contract position to create new Dolly’s Dream website
- Work with key stakeholders from Advertising Agency, Dolly’s Dream, SEO agency, designers, and development team to produce the new website at www.dollysdream.org.au
- Worked from Adobe XD designs and produced website using WordPress CMS.
- Set up a staging server, Github, and live environment on AWS.
- Used Trello and Basecamp to manage website build with a very tight deadline.
Commuity Safety Building Authority
- Contract position with an Advertising agency, the Justice Department of Victorian Government, and a design and development team to produce a new Drupal-powered website.
- Worked from Adobe XD designs and produced the website using Drupal CMS.
- Trained clients on how to use CMS to add and edit content.
- Setup GitHub, staging, and production environments.
- Used Trello to manage design, development, and client updates.
- Produced website in record time with an extremely tight deadline.
Skills
- Anything Digital
- Growth Marketing
- Social Media
- Content Marketing
- SEO, SEM
- Leadership
- Xero and Crunching Numbers
- Design, UX, UI
- Strategy
- Ecommerce
- Brand Building
- WordPress
- Drupal
- Shopify
- Software - Photoshop, Illustrator, InDesign, XD, After Effects, Figma, Trello, Jira.
Senior Digital Marketer
Jeffrey Cammack
Work Experience
Tele2 Shared Operations [Global]
Mar 2016 - Current
Managing the line organization created to provide expert knowledge in the area of digital that is to be used across the Tele2 group to drive high-speed growth. From this dual role, I set SEO strategy for the Tele2 group and drive the change processes within the organization to achieve growth in customer through this channel.
- Hired senior specialists to fill "Head of" roles in Digital Analytics, Performance Marketing & Conversion Optimization
- Set a framework for how Tele2 Shared Operations and Tele2 Local Organizations can work together to achieve growth targets.
Curamando AB
Nov 2014 - Feb 2016
Digital marketing consultant specialized in setting Search Engine Optimization (SEO) strategy and managing a change process to succeed at traffic aqcuisition in highly competative markets.
- YoY growth of organic traffic to an ecommerce site at over 200% of budget.
- Increased conversion rate from 0.8% to 1.45% for highly-competative ecommerce traffic.
- Implementation of cloud profiling tool Innometrics which uses data to drive insight and personalized conversations across all channels, domains and devices.
Web Guide Partner (WGP)
Mar 2012 - Nov 2014
Day to day management of workload including weekly workload meetings and updates, making sure project timelines is being held by employees. Account management, including liaising and meeting with clients. Being involved in proposals and pitch process including attending meetings, advising sales staff on strategy, and speaking engagements on behalf of Web Guide Partner.
- Provided strategic direction for one of the largest SEO teams in Sweden to become a well-established player on the Nordic market.
- Managed the SEO organization from 2 to 150 active clients.
- Member of the board of management to take the company from a loss making startup to a leading agency.
- Delivered Keynote Speech at Webbagarna 2013 (Stockholm, Sweden)
Web Guide Partner (WGP)
Responsible for the planning and execution of SEO and content strategy for clients from a project manager role. During this time the consultancy division was just started and the goal was to deliver high-quality strategy and grow the client base.
Web Guide Partner
Aug 2009 - Jul 2010
Responsible for the day-to-day management of a digital marketing team of 17 split between Stockholm and Tallinn. Day to day management of targets, including weekly workload meetings and updates, and ensuring project orders were being fulfilled accurately by employees. I left this role to build a new team focused on building an online agency.
Education
Humboldt State University
Aug 1997 - May 2002
International School Moshi
Aug 1995 - May 1997
ITC
Oct 2003 - Oct 2003
Skills
- SEO (Search Engine Optimization)
- Conversion Optimization
- Product Management
- Content Strategy
- Web Analytics
- Project Management
- Team Leadership
- Digital Transfomation
Digital Marketer
Marc Blake
Work Experience
Miconex
Jan 2017 - Current
- Managing a digital marketing team working with a variety of clients including Perth and Kinross Council, Dundee City Council and Angus Council.
- Strategic planning of all digital marketing campaign.
- Creation of multi-channel digital marketing proposals, content plans and digital communication strategies for clients.
- Project management of new Miconex products including local loyalty programs and local town currencies.
- Managing over 25 client relationships and budgets.
Freelance
Jan 2014 - Jan 2018
Freelance social media management and strategy for a variety of clients including: Dunfermline Delivers BID, Queensferry Ambition BID, East Lothian Food & Drink BID, Miconex Apps Central, Provender Brown Delicatessen
Appointedd
May 2016 - Aug 2016
Role involved creating and managing Appointedd's marketing and communications strategy.
- Creation and implementation of Appointedd's marketing strategy.
- Creation of social media, emails, blogs and channel content.
- Planning and implementation of advertising campaigns on Facebook, Twitter, Linkedin, Google Adwords and Capterra.
- Liaising with key partners and stakeholders on joint marketing activity
- Responsible for marketing budgets in excess of £100,000.
- Reporting to CEO, Board of Directors on Marketing performance.
Miconex
Feb 2014 - Apr 2016
Role involved digital campaign management, product and technology development within Miconex.
- Creation, implementation and management of digital marketing campaigns for clients including Stagecoach, First Group, Grassicks BMW, Perth & Kinross Council, Eden Court, Clyde Property, Perth Concert Hall.
- Creation of multi-channel digital marketing proposals, content plans and digital communication strategies for clients.
- Development, management and support for all clients with social media, email and PPC campaigns.
- Management of social media campaigns across Facebook, Twitter, Instagram and Linkedin.
- Development of email campaigns for clients using campaign monitor and mailchimp.
- Responsible for Google AdWords and social media advertising budgets of over £10,000.
- Reporting to CEO, Board of Directors and clients on KPIs for Facebook, Twitter, PPC campaigns and web.
- Oversight on new product development including smartphone apps, transactional loyalty programs and gift card schemes.
- Staff and client training on social media best practices, SEO and Google AdWords.
Dunfermline Delivers
Apr 2013 - Jan 2014
Role involved the management of several key projects for Dunfermline Delivers including redevelopment of Dunfermline Delivers digital strategy.
- Worked on the redesign and redevelopment of the Dunfermline Delivers website and digital communications strategies.
- Developed clear content plan to promote BID member businesses across social media channels.
- Project managed the installation of Town Centre WIFI and Digital Signage.
- Worked on a Scottish Government funded recycling project for BID businesses.
Lloyds Banking Group
May 2010 - Jun 2013
Roles within Authorisations & Fraud teams of Lloyds Banking Group, dealing with instances of potential fraud on debit and credit cards.
Education
The Robert Gordon University
2009 - 2013
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